PRISMSPORT
PRISMSPORT was a manufacturer of performance activewear that was both stylish and durable. The brand’s motto was #LiveInPrism, which encouraged customers to live a colorful, bold, playful, and fulfilling life. The brand launched in 2013 and was sold in 2019.
Website
www.prismsport.com
No longer active.
Timeframe
2017
Social Channels
Instagram account was deleted in 2019. View tagged photos on Instagram, via the hashtag #LiveInPrism.
Summary
In 2017, PRISMSPORT needed assistance with the launch of its Spring line known as MOVING PICTURES. The main focus of this line was a Studio-to-Street concept, where every item was specifically designed for exercise and everyday wear. The approach for this campaign was to develop organic partnerships with influencers and create relatable social media content.
The following works are a sample of my marketing efforts for this campaign. Additional examples are available upon request.
Influencer Relations
To promote the MOVING PICTURES activerwear line, we collaborated with influencers who embodied an energetic and fashionable mindset. Here are a few pieces of coverage secured during this campaign. The below pieces represent relationship building, campaign planning and execution, and performance reporting.
Social Media Photography
PRISMSPORT believed activewear should be designed for comfort, style, and performance. The craftsmanship of each piece incorporated details that allowed wearers to go from studio to street. For the brand’s MOVING PICTURES line, we captured pictures in a local grocery store, a hiking trail, and an outdoor mall. Below is a sample of photography work created for the brand.
