The Olde School Blazer Company
The Olde School Blazer Company is a fashion and lifestyle brand honoring Scottish heritage through the craftsmanship of custom tartans. The brand’s garments are representative of the union between a community and the unique values they practice. Each piece is made with quality fabrics for timeless fashion and heirloom consideration.
Summary
As Digital Marketing Manager, I secured partnerships with universities to create blazers, scarves, flasks, and socks. Partnerships with the United States Naval Academy, United States Merchant Marine Academy, and Virginia Military Institute were established first. Once items were created, I led the creative direction for each photoshoot. Additionally, I handled social media management, Meta ads, product copy, and e-blasts.
The following works are a sample of my marketing efforts. Additional examples are available upon request.
Social Media Photography
The Olde School Blazer Company wanted its brand photography to evoke a sense of sophistication and community. Below is a sample of the photography work created for the brand.
