Mama Hong’s Vietnamese Kitchen
Mama Hong’s Vietnamese Kitchen prides itself on serving traditional Vietnamese dishes with a modern flare to residents of Southern California. The restaurant chain currently has three locations with plans of opening its fourth in late 2023.
Summary
Mama Hong’s was a client of 5&5 and I was assigned as their Account Manager and Content Creator. I created a digital strategy for them to utilize on social media, Yelp, and third-party delivery platforms.
The following works are a sample of my marketing efforts. Additional examples are available upon request.
IG Reels
Below are samples of short-form videos created for Mama Hong’s Instagram profile. These samples represent content planning, creative writing, videography and editing skills, and community engagement.
Social Media Photography
As part of our partnership, we explored various photography styles to determine which would resonate best with Mama Hong’s customers. After much experimentation, we found that a colorful, playful, and warm approach to photography was best suited for the brand. The below pieces represent content planning, photography and editing skills, and food styling with a relatable and real-time aesthetic.
Influencer Relations
I had the honor of introducing Mama Hong’s team to the value of Influencer Relations. Through our partnership, we focused on teaching the community about Mama Hong’s menu and history.
Shown here are a few pieces of coverage secured throughout 2022. The below pieces represent relationship building, campaign planning and execution, and performance reporting.