Grand Avenue Jewelry
Grand Avenue Jewelry was an LA-based luxury jewelry brand that launched in 2017. They closed shop at the end of 2022.
Longtime friends Courtney Wood and Yuriko Mitsuyama wanted to create a beautiful, luxurious, affordable accessories line for the everyday fashionista. Their pieces ranged from $80 to $105 a piece, including 14k gold double-plated designs.
Summary
As Grand Avenue Jewelry’s Digital Marketing Manager, I led the creative direction for their monthly photoshoots, developed social media content, and collaborated with fashionable influencers.
The following works are a sample of my marketing efforts. Additional examples are available upon request.
Influencer Relations
Being a new brand, our primary partnership goal was to generate brand awareness among the LA community. We targeted influencers who encouraged self-expression through the art of fashion.
Here are a few pieces of coverage secured during the brand’s initial launch. The below pieces represent relationship building, campaign planning and execution, and performance reporting.
Social Media Photography
Grand Avenue Jewelry’s mission was to provide luxurious accessories at an affordable price. We wanted the photography to feel relatable, chic, and fun to illustrate this mission further. Below is a sample of the photography work created for the brand.
