Balanwork
Balanwork is a fitness and lifestyle brand encouraging others to balance their fitness journey and self-expression in every aspect of their lives. In addition, the brand offers print-on-demand moisture-wicking vegan suede yoga mats.
Summary
As Brand Marketing Lead, I was tasked with developing and implementing strategic marketing strategies for Balanwork to generate brand awareness and increase online sales. Each quarter, I worked with the creative team to design new mats that were a mix of seasonal and trending patterns. Additionally, I crafted product descriptions for each release.
The following works are a sample of my marketing efforts. Additional examples are available upon request.
IG Reels
Below are samples of short-form videos created for Balanwork’s Instagram profile. These samples represent content planning, creative writing, videography and editing skills, creative writing, and community engagement.